Crown Kia Dublin

• Soul recognized for superior safety ratings in all impact crash safety tests
• Five-passenger vehicle presents consumers with an attractive, quality and safety feature-laden vehicle

Further exemplifying its exceptional quality and safety, the 2010 Kia Soul has yet again been recognized by the Insurance Institute for Highway Safety (IIHS) and been given a 2010 "Top Safety Pick" award for the second consecutive time this year in the Small Car category. On the heels of being given a "2010 Automotive Excellence Award" by Popular Mechanics, named to TIME.com's "Most Exciting Cars of 2010? list and being named one of "10 Great and Safe Rides for Teens" by AutoWeek magazine, the spunky and youthful Kia five-door was one of only five small cars to earn the organization's top honor for earning "Good" ratings - the highest achievable - in frontal, side, rear and rollover impact crash safety tests.

"Since its launch in March, Soul has lived up to its tagline of being Kia Motors' affordable halo vehicle by winning numerous awards and consistently being a media and consumer favorite," said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "Soul being honored with a 'Top Safety Pick' for a second time solidifies it as a top contender in its segment as a vehicle that offers consumers the entire package."

Ratings from the Institute are based on results from frontal, side and rear impact crash tests, and for the first time a good performance in a roof strength test to measure protection in a rollover also was required to win. Each vehicle's overall evaluation was based on various measurements specific to each crash angle, and overall impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic stability control available to be eligible.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors' funky five-door is a perfect embodiment of the brand's current design-led transformation with its unique design. In addition to immense style and value, all four Soul models also offer consumers the same high level of standard safety equipment as all Kia vehicles, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

Source: [PR Newswire]

Kia Motors America (KMA) announced the 2010 Kia Soul urban passenger vehicle has been named a 2010 Active Lifestyle Vehicle (ALV) award winner in the "Super Value Award" category by The Active Network, Inc. Already a recipient of multiple awards and recognitions, including being named to the "Most Exciting Cars of 2010? list by TIME.com, given a "Top Safety Pick" by the Insurance Institute for Highway Safety (IIHS) and named to AutoWeek magazine's "10 Great and Safe Rides for Teens" list, The Active Network, Inc. spotlighted Soul for its versatility, ability to meet the needs of an active lifestyle and overall value.

"In addition to offering an impressive package of style, safety features and value, Soul also offers those with a more active lifestyle high functionality without sacrificing excitement," said Michael Sprague, vice president, marketing of KMA. "Soul's abundance of space, small footprint and long list of convenience features make it a viable option for the driver on-the-go."

The 2010 ALV Awards featured 30 vehicles across seven automotive categories, including Super Value, Best Value On-Road, Best Value Off-Road, Luxury On-Road, Luxury Off-Road, Green and Minivan. A panel of athletes and automotive journalists tested and scored the finalist vehicles on performance, functionality, value and overall enjoyment.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, the five-door hatchback offers an attractive starting price below $14,000* in addition to an attractive and utilitarian style. Designed with the young and young-at-heart in mind, Soul presents an immense amount of style, value and function with a relatively small footprint and surprisingly spacious interior. Passengers will find comfort in the roomy cabin that offers 40.2/39.6 inches of headroom (front/rear), shoulder room of 55.2/55.1 inches, 42.1/39.0 inches of legroom and a passenger volume of 102.3 cubic feet, more spacious than the Scion xB, and usefulness from Soul's efficient cargo carrier with 14 storage zones. Furthering the experience, passengers also will benefit from numerous standard convenience features, including an AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities (including a three month complimentary subscription), and USB and auxiliary input jacks in the center console with full iPod and MP3 controllability via the audio head unit and steering wheel controls (achieved with an optional Kia accessory cable).

In addition to the number of technology and convenience features found on Soul, the five-door hatchback also surrounds its occupants with abundant safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

Source: [PR Newswire]